Experian Research Services releases Multi-Media Engagement

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John Fetto, product manager for Simmons, a part of Experian Research Services, talks about the Multi-Media Engagement study conducted by Simmons, an Experian company. The study confirms a direct linkage between engagement that consumers have with the content of the media they use and the attention and receptivity they have with the advertising that runs in those TV programs, magazines and websites.

Category: Education
Uploaded: November 27th, 2007 @ 11:14 pm
Author: LibbyKearney

Length: 01:55
Rating: Whole StarWhole StarWhole StarWhole Star
Views: 282

Tags: ads advertiser engagement experian magazines marketing multi-media research services tv websites

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